We're rebuilding Electro-Link's brand and online presence from the ground up, and from here on I'm your designer too. This is everything I need to do it properly. It looks long, but it's mostly ticking boxes and sending photos you already have.
How we'll do this: all on WhatsApp
No calls needed. We'll go back and forth on WhatsApp. Voice notes are perfect for any of the questions.
Tick as many options as you like in every list. Tap to tick and type in the boxes. Everything saves automatically as you go, so you can come back to it anytime.Reply with the ones that fit.
Photos and videos: send them on WhatsApp as documents (so they stay sharp), or share one Google Drive folder.
Not sure about something? Skip it, and I'll ask you on WhatsApp.
Need first before I can startSoon during the buildWhen you can nice to have
01Your logo and brand today
Before we redesign anything, I want to see what you've got and how attached you are to it.
02Where you want the brand to go
Tick everything that feels right, and there are no wrong answers. This becomes your brand kit: logo, colours, fonts, the words we use and how the photos look.
Your current logo
Blue and orange
Electro-Link should feel…
The look
Photos should show…
Who you most want to work for
Brands you like the look of, in any industry2–3 names (a car brand, a clothing label, a competitor, anything) and what you like about them.
Anything you don't wantColours, styles, or a competitor you'd hate to look like.
Why do customers pick you over the cheaper guy?In your words, and in theirs: what do clients say about you after a job?
Your sayingsYou already use "Buy once, buy quality" and #upthelink. Keep them? Any others you say to clients all the time?
Where do you want Electro-Link in 2 years?More solar, more new builds, more commercial, a bigger team, new areas, maintenance contracts?
03Photos and videos
Real work sells better than anything I can make. These go on your site, your Google profile and your socials.
For every job from now on, send me a few shots straight after you finish. It takes 2 minutes on site:
Solar installs
Wide shot of the finished wall
Close-up of the neat wiring
The roof array
The battery stack
Inverter screen showing it working
Wiring and CoC jobs
The DB board before
The DB board after
New builds: wiring at first fix
The finished room, lights on
Anything you fixed for the CoC
Plus a 10–20 second walk-past video if you can, and one line: what the job was, the suburb, and anything special.
No house numbers, street signs, client faces or number plates. If in doubt, send it anyway and I'll crop it.
04Client testimonials and real results
Your clients' words and real numbers are the strongest thing on your new site. Everything here is only with their permission.
05Your business facts
These go on your site, Google profile and every listing. They have to be exactly right and exactly the same everywhere.
Tick everything you do
Anything missing? Add it in the box below.
You work for
Your services in your wordsAnything missing above, or what's different about how you do it.
The basics
Credentials (these build trust)
How you work
06Accounts and access
You stay the owner of everything. I get added as a manager, and you never send me a password. I'll walk you through each step on WhatsApp, with screenshots.
07For Google verification
Google will probably ask for a short video to prove Electro-Link is real. I'll send you a simple checklist on WhatsApp, but have these ready:
08How we'll work together
Everything happens on WhatsApp: messages and voice notes, with no calls or meetings needed.
How would you like to approve posts?
For the first month I'll check every post with you, then we switch to whatever you pick here.
Anything coming up we should plan for?A busy season, a promo, a big project, new products or brands.